banner image
02 | 08 | 18
08 | 18

Study Queensland launches new campaign

OSHC Students – Trade and Investment Queensland has unveiled its new ‘Start Here. Go Anywhere’ campaign to reposition the state as the starting place for international students’ careers, while also rebranding its international education-focused operations.

The campaign, launched at June’s IET Summit in Cairns, was developed after several months of market research into the motivations of students choosing Queensland, and looks to leverage those points to meet the state’s target of increased market share.

“More students from across the globe are choosing to travel to Queensland every year, and our international education industry has grown by around 12% in the last year, ”Kate Jones, ministerial champion for international education,  said at the launch.

“We know we can do more to support the student experience and ensure sustained growth in the future. This campaign is all about capitalising on our great foundation to increase our share of the international education market.”

As part of the new campaign, TIQ’s international education and training unit has also been rebranded as Study Queensland, bringing it in line with other state and city-based departments.

The campaign will see the rollout of an upgraded website, digital channels, collateral and campaigns, while plans are underway for grants to be allocated for regional hubs to implement the new branding.

In addition to the new campaign and branding, the Queensland government also announced $700,000 in funding for education consortia throughout the state.

“This includes funding to ensure the future of the Brisbane Student Hub until 2020 as well as an initiative to promote Queensland in South Korea,” Jones said.

The IET Summit attracted more than 240 delegates from Queensland and around Australia.

Emma (OSHCstudents) – According to thepienews.com

News related

Baek Ah Yeon

I trust Allianz Care since it is one of the largest insurance companies in Australia, with the medical centres where I only have to pay for what is left from insurance support. (no need to claim later). Besides, those centres are located at the centre of the city, close to schools. Very convenient, right? Credits to Allianz Care for providing reliable medical centres for health check and treatments.

Baek Ah Yeon | University of Queensland

Ariella Pei

I’ve been living with homestay family for 2 years. I’m now 19, I can move out but I don’t want to leave my host, who has become my family. It feels like I’ve met my second family. Thanks OSHCstudents for sending me to this homestay!

Ariella Pei | University of Canberra

Chatchawat Paton

I realised how important insurance was when I started living in Australia. There I switched to using Allianz Care instead of the previous service. Allianz Care is extraordinarily good in its consulting service and customer care. I’ve learned a lot about Australian health care, also I was consulted with mental issues and how to live a healthy lifestyle. I am very happy now.

Chatchawat Paton | Torrent University

Xiaoyu Cheng

Thanks to Allianz Care, every time I claimed my medical receipts it processed much more quickly and easily than I expected. I was initially a bit concerned since Allianz Care is more expensive than other insurance companies, but now I can ensure that it is totally worth the money.

Xiaoyu Cheng | Monash University

OSHCstudents Services


  • PTE Platform
  • Inus
  • Flywire
  • Imagine Education Australia
  • Shorelight
  • Opera City English College


  • King Education
  • North Sydney College English
  • NIB
  • HCC
  • Global Experience
  • Bupa
  • Vodafone
  • OVHC Iman
  • Allianz
  • Medibank
  • AHM